The exhibition «The New Factories», presents two French visual artists, Joachim Biehler and David Gouny, teenagers of the Pop art movement. They play with candies, Legos, teddies, attracting us in this playgroud universe where the truth comes out of childrens’ mouths, sometimes cruel, often tender.
Joachim and David have the same questionings; they criticize openly the annihilation and the omnipresence of our consumer society, hightlighting the rejection of transgenre and the unconventional. Characters and objects created are ambivalent. They provoke the spectator pushing him in a sensation of attraction-aversion.
Shocked by the hypocrisy of an American study (2003 ) denouncing the overweight as a « societal and contagious disease » David begins a work of protest street collage. He creates a parade of feminine characters in a « sausage style » adopting features of Comics and Disney super-heroines, or characters of the classic painting. Very fast, David contaminates with his « fat virus » objects and icons of the consumer society, producing a universe of fabric teddies hand-made.
In 1985, Joachim is 4 years old. After viewing Walt Disney’s Cinderella, he grabs on a stall, a melon and sits on it, he waits,and waits but no prince, no carosse: what a disappointment. His first plastic series will be inspired by this life experience, Joachim uses transvestism and stages and his body to criticize the mental gender constraints introduced by the mass culture. As a child imitating his parents, Joachim parodies with greed, the vanities of the star-system and contemporary art.